sony oled tv

Sony OLED TV

Sony who three years ago was bragging about their leadership in OLED TV‘s is set to use a third party manufacturer in Taiwan to produce OLED TV’s.

The move comes only days after Sony’s new CEO Kazuo Hirai told analysts that he was set to cut back Sony’s exposure to TV’s after eight years of losses.

At the 2009 CES Show Sony showed a 19″ OLED Monitor they claimed at the time that they wouldf have full production OLED TV’s within 12 months.

[LOCK THE FOLLOWING PART]Sony to Partner on OLED?

New reports out of Taiwan claim that Sony is looking to partner with AU Optronics to manufacture Sony OLED TV’s as the loss making Japanese Company tries to develop a turnaround strategy.

“We know that Sony will have to form some kind of alliance with a third party since it would be difficult for it to capture more share in the OLED TV area alone. It’s not a surprise if it is considering a tie-up (with AU),” Nobuo Kurahashi, an analyst at Mizuho Investors Securities, told Reuters.

“For Taiwan and Japan, their interests coincide. If they don’t do anything, there will always be a gap in market share,” he added, pointing to competition from South Korea.

Samsung and LG Set Dates For OLED Launch

Both Samsung and LG in January displayed prototype 55-inch OLED (organic light emitting diode) screens – which boast sharper images and do not need backlighting – at the CES consumer electronics show in Las Vegas in January the TV’s will go on sale in Australia in September.

Sony, which pioneered the technology with the world’s first OLED TV in 2007 halted production of the $2,000 screens for consumers in 2010. They then moved to focus on 3D TV’s bragging that they were set to lead the world in 3D technology, since then both Samsung and LG have strripped 3D TV market share away from Sony who has not made a profit for 4 years.

Planet LED TV Editor’s note – This all in the face of both Samsung and LG announcing increased profits in Q1 2012…and both getting their OLED offerings to market before Sony. Whilst Sony tech remains strong – their marketing would appear to need some attention!

Topic:-

OLED TV

Sony OLED TV

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